Social media plays a major role in the job search process.
Job seekers can use social media to search for employment by:
- Connecting with companies and organizations you want to work for online
- Researching their latest news and posts
- Learning about job openings as soon as they happen
- Connect with employers and other employees directly on LinkedIn
- Join group discussions and engage social networking communities.
Employers use social media to:
- Recruit potential employees on professional social media sites like LinkedIn
- Screen potential candidates on social sites like Facebook, Twitter and Google+ to see who they are outside of the resume and interview. This gives employers a look at their real life, character and lifestyle to see if you will fit into their company culture.
- To find interesting employees with well-rounded lifestyles or specific traits they’re looking for.
Make sure your social media profile and activity is professional!
- Make sure your social media posts are free of typos, incorrect spelling and bad grammar.
- Remove anything that might be viewed as unprofessional or undesirable. Example: photos of you drinking at the nightclub.
- Make sure the information about you on your profile is consistent with your resume and job application. It doesn’t hurt to mention your interests, field of work and skills.
- Do not post anything that might give an employer the wrong impression. Example: inappropriate videos or comics.
- You can have fun and non-business related posts, but make sure they are highlighting positive traits of your personality and character.