Dedicated to promoting Canadian mental health, Bell Let’s Talk is built around four action pillars: anti-stigma, care and access, research, and workplace best practices. The fourth annual Bell Let’s Talk Day, set for January 28, invites Canadians to join the conversation and help end the stigma around mental illness. On Bell Let’s Talk Day, Bell donates 5 cents for every text, mobile call, and long distance call made by Bell and Bell Aliant customers, every tweet using #BellLetsTalk, and every Facebook share of the Bell Let’s Talk Day image. Bell’s donations are made at no extra charge to Bell Let’s Talk Day participants, though normal long distance or text charges, if any, apply. To date, Bell has already committed $62,043,289.30 to Canadian mental health based on its original $50 million commitment and participation in Bell Let’s Talk Day since 2011. To learn more please visit Bell.ca/LetsTalk.